Now that the Superliga and International club friendlies are getting underway in the MLS mid-season, one could say that the media coverage of the Beckham sightings was not just overkill, but maybe even narrow-minded.

MLS executives should have put their media use to better use with some coverage and promotion of unveiling the Superliga program and other friendly matches that MLS has worked together in conjunction with La Liga de Mexicana and other top professional clubs during this league intermission.

With 8 teams involved in the mid-season Superliga tournament, the lack of coverage really cuts at the national fan base and attention by keeping potential fans at a loss as to what is actually happening from a league stand-point.

It is not everyday that Americans get the chance to witness teams like America, Chivas, Pachuca, and Boca Juniors bring their game to our stadiums. Much more should have been done to market these exciting fixtures, to foster a national attention that games like these deserve.

And no knock intended for the Spanish-language stations doing justice by covering these events, but an American fan should not have to rely on Univision to get a sight of the games. In fact we should be looking at their broadcasting methods and learning how to package games for air-time.

It is the experience and exposure of games like these, not the star-status of name dropping, that will both develop and promote the sport by bringing up the level and awareness of every player and fan in America.

 

This entry was posted on Saturday, July 28th, 2007 at 9:30 pm and is filed under Soccer World, USA. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.