We have heard all of the early reasons why the MLS are idiots with their purchase of David Beckham for a non-guaranteed $250 Million dollars over 5 years, but lets look deep into the master plan of the MLS.

I know I mentioned the word master in this deal, but many have acquainted it with ignorance. You must admit that Americans made up marketing, so there has to be a master plan from the center of the MLS Beast.

I know I enjoy watching Beckham playing out of position and listening to his ego driven quotes as much as the next guy. I will be tuning in, in August when Real Madrid is reborn, and Beckham begins his assault on the U.S. youth.

Damn, I let it out too soon. Yes, I would say that men and women of all ages will tune in initially to see the show, but where is the staying power? When the hype is gone and the regular worker type play of the Americans kicks back in, who will keep tuned in?

Well, I would say, “those where the hype never ends, those who need that rush, even when it is 4 in the morning. It is that group which displays almost insane activity while other members of society stand and shake their heads. Yes folks, I am talking about 14 to 18 year old boys.

What better message to lap onto then, “You can be a $250,000,000 Dollar Smooth Hollywood Playboy/Soccer Player who is married to one of the hottest singers of girl bands gone past!” Hey at 15, I would be sold. Watch players of other sports get a glimmer in their eye and come back or to the Beautiful Game.

In the next 3 years we should see a massive upswing in boys 14 to 18 who are trying to make it in the game, (At all costs).

If the MLS still has a foundation in 3 years, and Beckham has not grabbed everything from L.A. to Toronto FC, we could have a viable product that could compete in Holland, or strive to be French in Stature. That is as much as we can do, if no further changes are made to the current salary cap.

So, if this is MLS’s master plan, then this is mediocre at best. There has to be another factor that some visionary could be betting on.

What is it? Well, you are probably reading this article on it right now. Technology is MLS’s trump card. Before, building a sport’s league would be about building a grass roots base. That is where you draw your strength, and communication comes from there. (Hey Bill, you see the Falcons last night?).

Currently, technology is on pace to replace the water cooler. Information will be in video form coming from teenagers’ hands through phones on steroids, or just Ipods. At the pace of technology, MLS can deliver information at the speed of release, so those adrenaline junky teenagers’ appetites to see Beckham’s Ferrari or Ronaldo’s stamp collection will be on demand. This will cause a huge upswing in interest because of easy access.

Yes, other sports will enjoy the same thing, but this technology goes with who has the hype.

Darth Elements at MLS you might have just created your Death Star, so let’s see if the Empire succeeds with this master plan.

This entry was posted on Monday, January 15th, 2007 at 3:15 pm and is filed under Soccer World, USA, Kamal de Gregory (Soccer Luminary). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.